You wouldn't be far from the truth by calling the new Lincoln MKZ a masterpiece, what with its gorgeous appearance and phenomenal performance. But upon closer inspection, you'd realize that it goes beyond that. The new MKZ is not just any ordinary SUV, but a vestige of all its influences. As chronicled by Lincoln Now, the Lincoln Motor Company's online publication, select members of the team have been known to travel far and wide in search of inspiration for the production line. When it came time to design the latest MKZ, soul music just so happened to be one such muse.
Captured in the newest commercial of the Lincoln MKZ is a performance by Sharon Jones and the Dap-Kings. Their rendition of "Midnight Rider," originally written by the Allman Brothers, is a soulful one full of vivacity. In the clip, the steady beats and rhythmic strums are layered over the revving MKZ engine, creating a sensory experience for viewers. One line from the chorus particularly resonates with the visuals of the vehicle in action: "Not gonna let them catch the midnight rider." It's this feeling of moving freely, unhindered, and filled with exhilaration that the engineers were trying to manifest in their work. And thanks to the talented eleven piece band and their upbeat tunes, they have done just that.
The Lincoln MKZ is certainly a masterpiece, but to truly experience all that it has to offer, it's best to get behind the wheel yourself. Lucky for you, that can be arranged at Hoffman Lincoln. Stop by our Lincoln dealership in Hartford, Connecticut, for a test drive today in one of our very own Lincoln MKZ models. Before you know it, you'll be moving along to the beat of your very own Lincoln.